If you are a wrestling fan or even if you are an onlooker watching WWE weekly, you may have noticed some changes in WWE ratings over the past year or so. Before we go any further, it is important that you know that WWE is a multinational company with a wide array of business interests all over the world. This means they have to invest more money into their business and as such they are forced to compete with other companies to attract new customers and increase their market share. One way that they do this is by having matches anywhere in the world that they can.
Let us now take a look at some of the matches that WWE has had in different countries over the last year or so. At first glance you would think WWE only had European based matches until recently but that was not always the case. In fact, they had two Raw vs Raw matches in India during the December months with John “The Miz” Sandler challenging Roman “Roman Reigns” for the World Heavyweight title. In this match WWE actually lost by a score of 4 to 3 but nevertheless managed to increase their Raw audience rating.
The company has not only had fantastic matches on TV at home in the US but they have also made quite a dent in the world of pay per view ratings. Although the main event of this year was the Royal Rumble, Smackdown did manage to top the ratings in the US for the third straight time. So the company definitely has some excellent ratings now.
Unfortunately, all good things must also come to an end and WWE has had a few setbacks in the world of pay per view ratings lately. Firstly, they lost a lot of viewers to the Hell in Cell episode. Many were not able to get through to the end of the show and WWE paid the consequences by having fewer shows scheduled for the next month. Then their contract with Destination X ended and now Vince McMahon is said to be moving on from the company. Rumors are rampant and most believe that a move is imminent.
However, if these reports are true, it means that WWE is very popular in the United States. In fact, their recent success has led to huge increases in their popularity. Not only that, but the company is also looking towards the future and is planning on possibly bringing back some of their older wrestlers like “The Hurricane” Rene Dupree and “Ace” Jones.
The company is also planning on creating new, more diverse brands that can cater to the different tastes of their fans. This will help in keeping their niche and keep them relevant in today’s marketplace. They have a long term goal of dominating the professional wrestling industry but it will take some time. Right now, they are focused on creating as much success as possible. If their product is successful, Raw is very successful. If Raw is successful, Smackdown is extremely successful.
So what does all this mean for wrestling fans? Well, it means that WWE ratings are going to stay very high. People can forget about the company going on liquidation and are very much focused on how great Raw is and how big a deal the Royal Rumble is. It is a very big deal and people should take advantage of it if they can.
For example, you could purchase a WWE Blu-ray and a few singles by The Miz and Billy Gunn to go along with the pay-per-view buys. Those two things alone could boost your rating. If you’re a huge fan, you probably don’t care about the ratings anyway, but it never hurts to show them what you think. It may not make a lot of sense to you right now, but you never know when they’ll change their mind and give you a better angle!
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